Review-The Solution Revolution

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The Solution Revolution: How Business, Government and Social Enterprises are Teaming Up to Solve Society’s Toughest Problems, William D. Eggers and Paul Macmillan, 2013, ISBN 9781422192191
Government, by itself, can no longer fix all of society’s problems. Perhaps it is time for a partnership between government, business and new organizations that that are shrinking the gap between what citizens need and what government can provide.

Does your town have a rather dismal home recycling rate? Instead of spending tax money on a recycling PR campaign, visit a site called Recyclebank. They have helped towns to double or triple their recycling rate in just a few months. Is downtown clogged with traffic? Instead of imposing some sort of downtown driving fee, consider a car-sharing service like ZipCar.

It is now possible to mobilize huge amounts of resources around societal problems, while the costs plummet. In this new solution economy, the exchange and creation of value (currencies) are happening in new ways. The new currency could be data, credits, reputation or social outcomes (like reduced sickness). There are also new ways to trade these new currencies. They range from prizes and challenges, to crowdfunding platforms, to two-sided markets (with no middleman), to arrangements that pay for success. Can the same system work for international issues, like human trafficking or providing inexpensive housing for India’s poor?

How can government or business help to bring about a solution economy? Government can use their purchasing power to create demand, be open to other avenues to reach a desired outcome, open up public data, avoid over-regulating the solution economy and recognize social enterprises as a new kind of business. Business can help by looking at their operating procedures against social criteria, make a bold commitment, change their sourcing practices, and find a way to leverage that open data.

This is a really interesting book. Perhaps it will inspire others to find social needs that are not yet being met, and do something about it. The only bad part of this book is the lack of a list in the back of the websites mentioned in the book (there are quite a number of them). Aside from that, this book is very much worth reading, for businesses and individuals.

How to Achieve a Memorable Headshot

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An actor’s headshot is often the first impression a casting director gets. It can be the only thing that decides whether or not you get an audition. Consequently, the importance of a memorable headshot cannot be understated. Keep these tips in mind for your next headshot photoshoot.

Hire the Right Photographer
While price point is always a consideration, don’t hire based on fee alone. It is much more important to look at a photographer’s body of work. Find several whose portfolios you admire and that produce the results you want to achieve. Then meet with them and discuss what it is you’re looking for. A photographer should listen to you and find out what you want, then let you know what they can offer. Remember, the headshot will determine whether or not you get your foot in the door. Hiring an experienced Washington DC headshot photographer is worth the investment.

Go Natural and Neutral
The purpose of a headshot is to see if you have a look that can be transformed into a specific role. The best way to do that is to keep your clothing neutral and your makeup and hair understated. You want to draw attention to your face, not distract with loud clothing and lots of jewelry. Solid colors work well, particularly jewel tones to warm the skin tone. Stay away from white as it can wash you out. Keep jewelry to a minimum as well. By all means, style your hair, but with a minimum of fuss to keep your tresses looking natural and not over-processed.

Show the Real You
The key to a good headshot is in the eyes. If your hair is perfect, your skin looks flawless, you are shot at exactly the right angle and in perfect lighting, but your eyes are dead, then you will not receive a callback. The eyes need to be expressive and convey the type of actor you are. Let your personality shine! Also, go easy on the retouching. Erasing a blemish is worthwhile, but erasing wrinkles or pounds is not. A casting director wants to see the real you, not a thinner, younger version of you.

If you want that callback, having a great headshot is crucial. Choosing the right Washington DC headshot photographer, keeping your appearance natural, and showing your personality can ensure your headshot makes a lasting impression.

Why Do You Need Business Cards

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With the ever-increasing digital marketing trend, email marketing and social media marketing has been constantly increasing for years. While digital marketing has been the heart and soul of every aspect of a business firm, the email marketing makes use of the business newsletters to promote their business to next level. No matter whom you are and what business you are doing. What matter is that how effectively you use marketing technology to succeed your business?
Well, here are the three prime reasons that tell how important it is to use commercial printing service for your business.Creating a professional business card has become the latest trend in the business market today. Whether you use business letters, pop up cards or even social media letter, digital printing is much more beneficial in attracting your customer base, enhancing your company turn over and increasing your sales.

As per the recent survey, nearly 27,397,260 people use digital Newsletter and print digital cards every single day. It is not surprising that these business cards can help grow your business by getting people attracted towards your business goals. This is why a lot of entrepreneurs and experienced business people use business cards that are creative, attractive and strong enough to attract the viewers. Creative and high-quality print out says who you are.

The advertisement that uses commercial printing service can really stand out from others. Creativity is the essential part of any business. For a successful business, it is essential to supply a business card that is attractive, creative and user-friendly. Moreover, the success rate of a business firm does not just depend on the effort, but also advertisement and marketing play a vital part.

When it comes to creating an attractive digital card, business cards, and stunning business newsletters, no one can beat digital printing companies in Dubai. The recent survey conducted by the United Sales postal service states that about 98% of people open their mail on the same day it is delivered. And, 77% of people will immediately sort out all their emails. This is why marketing plays a vital role in increasing the brand value.

Unfortunately, rest of those deleted their emails without even opened it. Thus, digital printing makes use of the email marketing industry and helps grow your business. This business newsletter will be responsible for promoting your business, increase your sales, attract your customers etc. Moreover, it helps to convert visitors into your loyal customers.An attractive business card with high-quality content is what everyone wants. This way, digital printing in Dubai grabs the heart of millions of people.

Marketing with digital printing has found to have positive results on its success. According to the study conducted by marketing industry, 6.5 out of every 10 people use digital printing for their business marketing and have proven successful results. When compared to email marketing, direct marketing has seen a tremendous growth in sales. For instance, if a business firm sends 2,000 postcards, the business can expect nearly 3% growth in sales.

Many Ways to Monetize The Website

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Short description: The simple and effective way is given for website monetization which helps to create traffic and increase the sales of your product. Website monetization:
Website monetization is the concept of transferring traffic that is present over a particular site. This is done to avoid slow process during creation of sites. There are many sites, which will be useful for the user regarding the traffic. If the user knows about the traffic then user can use any other alternative method. Each site has the aim of providing offers to its users with a less traffic. Sometimes traffic results in jamming of sites. Website monetization involves two methods to overcome traffic over a particular site. They are pay per click and cost per impression. Pay per click is the method which is used to keep the site free without any traffic. This is done by giving sum amount for every click in the site. If the site is clicked often, then it will be active and no traffic over the site occurs. The second method is cost per impression where attractive advertisements are posted continuously in the sites and are rewarded an amount. This also makes the site to be active and thus overcomes the problem of traffic. Banner advertising is also a type of traffic reducer where attractive banners mention the name of the site. This makes the user to visit the site frequently and thus traffic is overcome.

Simple Guide for website monetization:

• The first step is to create an attractive site so that many users will visit the page. This can be done by altering the text frequently that is referred to as search engine optimization (SEO). The data collected and entered into a site should be catchy and contain a brief description so that the user should get brief information about the site. • To make SEO content, the best companion is Google, which helps to provide numerous contents related to the site. More precaution has to be taken while preparing the content and the content developer should make sure that the content developed is error-free. • More precaution has to be given in typing a text and copying the text from other sites have to be avoided since it results in many problems including copyright. • There are many tools available in internet to check the quality of the developed content. This helps to provide a quality rich content. Tools like Google Adwords, Google Adense and Google Analytics plays an important role is providing a quality rich content. • These sites can be used free of cost and has premium account which will be more accurate in tuning text than the free version. • There is a site known as grammarly, which helps to identify the copied text. This helps to find the text that belongs to some other site. This tool also has free version and paid version. • Many sites like Yahoo, Google and Bing helps to recover data related to the appropriate topic. This makes a good profit and a quality rich content. • The next important step is to advertise the content and site. There are many modes for spreading the data. The best way is to choose social website where the site and product can be spread soon. • In some cases, it is necessary to download eBooks. Therefore, the best eBook has to be selected to give a content rich site.